luxury retail training


In today’s economy, service has become a core competitive advantage.

When consumers are purchasing luxury goods they should be made to feel special and looked after by staff that are attentive, polished and professional. Consumers of luxury brands tend to have higher expectations than those of traditional consumers.

We train your staff to sell with finesse and savoir faire, appealing to people’s emotions so that the client experiences a level of seamless service that is very rare in today’s busy retail environment. Our training shall empower your to deliver world class customer service by building customer experiences.  This shall help your brand to achieve an increased business growth, brand reputation and market share.

This is complemented by our follow-up system to ensure that your staff are consistently delivering at the highest level, by combining traditional skills and knowledge with cutting-edge technology and training, we bring the traditional art of service into the 21st century.

Selling luxury is about exceeding expectations, delighting and surprising! We guarantee to train your staff to the pinnacle of customer service excellence.


  • The Arrival Experience
  • The Appearance
  • First Impressions
  • Social Etiquette
  • Communication Effectiveness
  • Body Language
  • Business Etiquette
  • Professional language and skills
  • Communication Skills
  • Body language
  • Deportment – Poise – Posture
  • Multicultural Etiquette
  • Language and Confident Conversations
  • Customer Awareness
  • Customer Focus
  • Rapport Building
  • Eye to Detail
  • Product Knowledge
  • Product Training
  • Product Display
  • Upsell and Savoire Faire
  • Leading with Emotional Intelligence
  • Customer Relationship Management
  • Complain Handling
  • Finesse and Savoire Faire
  • Packaging Finesse
  • Special Packaging
  • The Departure Experience
The British School of Etiquette India
is accredited by: