A Gifted Brand Builder and Corporate Trainer

Niraalee Shah is the founder of Image Building and Etiquette Mapping India. After becoming a certified international etiquette trainer with The British School of Etiquette (TBSE) in London, England, Niraalee decided to share the training, vision and mission of TBSE with India. She then partnered with TBSE to set up The British School of Etiquette India. As the CEO of TBSE India, Niraalee aims to extend her wealth of knowledge to corporates and organizations globally in pan India who wish to acquire the skills and confidence to radiate positive energy and engage their peers, to achieve personal and professional success, thus creating a brand that impacts lives.

As a Brand Strategist, Internationally Certified Trainer and Consultant, Niraalee Shah works alongside
entrepreneurs, corporate houses and independent professionals to achieve striking innovation and development at all fronts. Niraalee Shah helps corporates, organizations and individual professionals to help embrace change and achieve breakthrough performance. Her work is testimony to the fact that every minute change creates significant impact:

  • The impact of brand recognition and recall
  • The impact of enhanced customer experience
  • The impact of improved team performances
  • The impact of profitable enterprise.

Niraalee Shah has an unprecedented curriculum that underscores emerging trends for your brand. A thorough professional, she delivers highly effective training that emphasizes actionable content designed to elevate your complete business performances. She identifies emerging trends and incorporates these in her execution strategies to influence leadership effectiveness, performance and customer experience. Niraalee prepares your brand and your organization to thrive in contemporary competition, in hyper-linked business environments.

Niraalee Shah is focused on helping entrepreneurs create profitable businesses and brands that attract their ideal clients. Her expertise helps brands showcase their expertise and command premium pricing through brand experience, and added value of customer experience.

Credentials and Certifications

As an Image Consultant and Branding Strategist, Niraalee Shah is certified from The Indian School of Image Management (Mumbai) and The International Image Counselle (Canada). She is an internationally-recognized and certified etiquette trainer from The British School of Etiquette United Kingdom, with CPD and ILM certifications. Image Building and Etiquette Mapping India has procured thorough ISO certifications, making Niraalee Shah one of the few BSCIC ISO trainers, an industry pioneer and visionary professional.
  • ISO 9001: Quality Management System
  • ISO 14001: Environment Management System
  • ISO 45001: Organizations Health & Safety Management
Niraalee is also a member of the India Chapter of AICI (Association of Image Consultants International, USA), with a global presence.

For Consistent, Creative and Constructive Consultations

Niraalee Shah provides a unique blend of experience, perspective and process to help teams to navigate the increasingly complex business landscape and find solutions that deliver results.

Building an impactful brand with deep values, sharp focus and superlative recall is a complex task. A passionate brand builder, Niraalee Shah starts her work from the inside to create the big change for you – a change that is visible on the outside. Taking your vision, problem and goal as her own, she creates strategies that are viable, sustainable and profitable.

Niraalee Shah’s expertise through the complex process is to identify the core of a business and create its unique appeal via visual identity, enterprise image structure and marketing strategies. She deftly joins the dots to create a final picture of brand value, credibility and productivity. Training and consulting work is highly customized and designed to help you address specific challenges or accelerate a unique opportunity. Each engagement is supported by appropriate discovery and module definition with an emphasis on results.

Niraalee plans, initiates and maintains superlative brand building via

  • Training – The British School of Etiquette India
  • Workshops – The British School of Etiquette India
  • Panel & Group discussions with your company
  • Internal & External Audits for your company

When you engage with Niraalee, your gains far outweigh your expectations. The difference is immediately palpable and at once coveted. Niraalee Shah works to address specific challenges. Her highly customized consultations deliver opportunities for consistent and concrete change. Her work provides continued mentoring and monitoring of brands she fosters – not as an outsider but as an integral team force.

Expounding Your Brand’s Inherent Potential

For Niraalee Shah, the mission is to help you to achieve your business goals by turning your managers into great leaders and your staff into value adding assets. This is based on the belief that Employee Image, Etiquette and Enthusiasm will always triumph over a sliding economy. With a qualified, trained and enthusiastic team, any brand can achieve market dominance. Niraalee Shah offers services to help you achieve that. When a business is looking for an everlasting impact, beyond the first impression, it must engage with the right professionals with the appropriate know-how. As they focus on building attractive brands and successful enterprise, cohesiveness of every detail is key. Niraalee Shah binds these details to create an impactful, sustainable change in your organization, which propels business towards profit and enhanced productivity.
“Knowledge and practice of correct manners, etiquette and service will equip individuals with confidence, building skills that will help them achieve their dreams and ambitions and influence success in their business, social and family lives.”
The British School of Etiquette India
is accredited by:
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